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Retailers Turn to Internet to Spur Late Holiday Business

2009-12-24

Refers to Online.wsj.com

As a relatively subdued last-minute rush brought pre-Christmas shopping to a close, retailers were hoping to entice procrastinating consumers to keep on buying through the holiday and after.

More retailers planned Internet sales on Christmas Day this year in an attempt to cash in on the growth of e-commerce, one of the few bright spots in an otherwise lackluster holiday shopping season. Shoppers and stores have engaged in a tug-of-war this year, as consumers postponed shopping in hopes of deep discounts and retailers tried to preserve their profit margins, offering limited deals designed to drive traffic into stores.

A reader named Roger shows his interest in watching the commercial game. He said "People with limited resources may have splurged on Christmas, maybe not. People out of work and on unemployment no doubt have little to spend on Christmas. People working with an income have to decide whether to have a "normal" Christmas or haul back on the reins in anticipation of even rougher times ahead".
He also believes "the economy is rebounding" and "all those new jobs coming, all those raises on the way, all that extended unemployment pay".

If economy is about confidence, maybe the economy of US is recovering.

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